From its first model rolling out of a backyard shed to the world-class company that it is today, this photographed visual history showcases the bikes and tells the story of Harley-Davidson. With photography from the Barber Vintage Motorsports Museum the guide presents over 70 of the most famous and covetable Harleys of all time.

A massive compendium covering all aspects of the Harley-Davidson phenomenon. Thousands of full-color, glossy photos grace the 528 pages of this ten pound, oversized volume.

This great book tells the story of the Milwaukee company through a catalog of the bikes that have brought Harley-Davidson success, right up to the most recent models, and also investigates the work of HD customizers who turn a mechanical wonder into a moving sculpture.

At first a convenient means of transport, the motorcycle became a cult object. In fat, a legend has grown up around Harley-Davison motorcycles. They have become a trophy, a monument on two wheels whose myth has transcended one hundred years of American history, attracting generations of motorcycling enthusiasts throughout the world.

This volume brings together the best of these two books about Harley-Davidson, with wonderful photographs and inside anecdotes on a trip that traces one of the 20th century's most vibrant myths.

The first part tells the story of the Milwaukee company through a catalog of the bikes that have brought Harley-Davidson success, right up to the most recent models, and describes and illustrates the production process and the highly original, innovative technological solutions the company has engineered.

The second part investigates the work of HD customizers like Arlen Ness, Cyril Huze, and their colleagues, who turn a mechanical wonder into a moving sculpture.

Harley-Davidson motorcycles are world-famous. Big and powerful, they are loved by riders around the world. It seems as though theyve been around forever. But at the beginning of the twentieth century, there were no motorcycles. Two young men, Arthur Harley and William Davidson, decided to start a company to build them. But they had almost no money. Their first factory was a shed that was so small and light four men could pick it up and move it. How did they turn that tiny beginning into a world-famous company? How did the Harley-Davidson motorcycle become so important? Its a fascinating story.

The Story behind the Story of One of America's Most Beloved Brands
Harley-Davidson's Unlikely People-Based Transformation

While the business press was celebrating Harley-Davidson's remarkable financial turnaround in the late 1980s, the company's leader, Rich Teerlink, was deeply concerned. He knew that the storied motorcycle maker-flush from having beaten back an assault by skilled and determined Japanese competitors-now faced a new and even more formidable challenge: maintaining and improving upon its success in the absence of an external crisis. Partnering with longtime organizational consultant Lee Ozley, Teerlink did something extraordinary: he moved beyond the top-down strategies that had just saved the company from extinction and began building a different Harley. The new Harley would be driven not by its top executives, but by its employees at every level. What happened over the next twelve years is the stuff of turnaround legend.

More Than a Motorcycle is the story behind the story of the purposeful transformation of an American icon-as told by the two individuals who were most deeply involved in that process. While marketers and the media alike have long celebrated Harley, this candid inside account goes behind the headlines to reveal the highlights and lowlights, the victories and setbacks, and the breakthroughs and dead ends experienced by Teerlink, Ozley, and others as the company engaged in this transformational change effort. Part corporate biography and part memoir of a rare CEO/consultant partnership, the book chronicles Harley's difficult journey from a traditional "command-and-control" culture to an open, participative organization in which employees no longer went along for the ride, but took new levels of responsibility for charting their course.

Teerlink and Ozley deliver three fundamental messages: that people are a company's only sustainable competitive advantage; that there is no "quick fix" to effect lasting and beneficial organizational change; and that leadership is not a person, but a process, to which every employee must contribute. They advocate for a new concept of leadership, which entails not demanding compliance, but earning commitment. They provide practical, reality-based prescriptions for developing employee alignment and effectiveness; lifelong learning opportunities; structures that support participation; and effective approaches to rewards, recognition, and meaningful communication. The authors also distill lessons from the Harley experience-such as living one's values and cultivating an environment within which all kinds of people can thrive-that may apply broadly to any business.

An inspiring, against-the-odds story of a business road less traveled, More Than a Motorcycle encourages today's organizational leaders to look around the next bend-and to give everyone within the organization a view of the road from the driver's seat.

More Than a Motorcycle: The Leadership Journey at Harley-Davidson

Motorcycles have been a way of life for Jean Davidson. Her grandfather was Walter Davidson, one of the four founders and the first president of Harley-Davidson. Her father was company vice president Gordon Davidson. And Jean herself was a Harley-Davidson dealer, rubbing elbows with all the Harleys and Davidsons as well as the Hell's Angels and Outlaws, famous racers, and Evel Knievel.

This is the history of Harley-Davidson motorcycles no one else knew-until now! Here is the fairy-tale story of how four boys built their first motorcycle in a shed; how a slippery-handed maid stole all the company's earnings from the coffee can that served as their "bank"; and how a hermit uncle donated his life's savings to resurrect the company and set it on the path to becoming the world's most famous motorcycle maker.

Here is the inside scoop on behind-the-boardroom-door politics and corporate battles, the unknown history of the first Knucklehead and Sportster, the secret friendship with arch-rival Indian motorcycles, and more. Here are family stories and rare photos from the family album that no one else has seen before.

Harley-Davidson fans and motorcycle buffs are eager for inside family stories and photos of this all-American company. As the 100th anniversary of Harley-Davidson is celebrated in 2003-2004, this interest is sure to continue, and this book is the most attractively priced keepsake on the market about the family and the company.

In "Jean Davidson's Harley-Davidson Family Album", the granddaughter of one of the company founders shares personal Harley-Davidson history and lore and never-before seen photos of the Harley and Davidson families, the vaunted factory, and all those great motorcycles. It also includes photos and reminiscences from Sarah and Mary Harley, granddaughters of William S. Harley.